SEO texts simply explained

2. November 2012

Introduction

A successful search engine optimization (SEO) requires more than just technical adjustments or inserting meta tags. High-quality, well-structured content is crucial for a good placement in search results. But how do you write search engine-optimized texts? What basic rules should be observed? In this guide you will learn the most important basics for writing effective SEO texts.

1. Structure and planning of the text

A clear structure not only facilitates readability, but is also rewarded by search engines. Before you start writing, you should answer the following questions:

What information should be provided?
How can the content be structured logically?
Which keywords should be used in the text?

Keywords play a central role in SEO texts, but must not be overstretched. Too high a keyword density can seem unnatural and be punished by search engines as “keyword stuffing”.

2. The Right Use of Keywords

Keywords should be strategically placed in the following areas:

In the main heading (H1)
In the intermediate headings (H2, H3)
In the meta-description
In the first paragraph
Evenly distributed throughout the text (about 2% keyword density)

It is advisable to use synonyms and related terms to make the text more natural. Furthermore, the content should remain thematically stringent. An article about cars should not suddenly deal with motorcycles.

3. High quality and unique content

Search engines prefer “Unique content”, i.e. unique content. Copying texts from other websites can have a negative impact on the ranking. Additionally, new content should be created regularly, for example through blog articles or product descriptions.

4. Addition by multimedia elements

SEO optimization is not limited to texts only. Images, videos and podcasts improve the user experience and can also contribute to search engine optimization. The following points should be considered:

Images should be provided with “old” and “title” tags.
Videos should contain a suitable description and subtitles.
Podcast texts should be provided with relevant keywords.

5. Regular updating of the contents

A website that is regularly filled with new content is considered more relevant by search engines. Ideally, a new blog article or product description should be published at least twice a week.

Conclusion

The creation of SEO texts is a demanding task that requires both technical knowledge and editorial skills. The most important aspects are a clear structure, the targeted use of keywords, unique content and the use of multimedia elements. If you want to be successful in the long term, you should consider using professional support for content creation.

Checklist for SEO text optimization:

Are the keywords clearly defined?
Is the text meaningfully structured?
Were keywords integrated into meta-description and headlines?
Does the text remain thematically consistent?
Are the keywords evenly distributed?
Is this unique content?
Were pictures, videos or podcasts integrated?